Davis Co-op’s Got Spunk

What fun to travel 2000 miles only to find the work of Minneapolis design firm Spunk Design Machine spicing up my home town Davis Food Co-op. Spunk (with contributions by fellow redblackbrown creative genius Peet Fetsch) reworked the signage, printed material, canvas bags, t-shirts and more. Davis is also one of the few places a co-op would find it reasonable to brand bike trailers and a bicycle six-pack carrier. Gotta love this town. I’m particularly fond of the beverages sign and the logo for P6. The designs are fun and whimsical without being kitschy or cartoonish which is appropriate because people here take their food seriously but aren’t above riding in the pouring rain to get it.

Comments
  1. November 22, 2010 | 10:00 pm | Peet |

    Thanks for the mention, but I worked on some of the earlier pitches for Davis. The design that they went with was/is Steve Marth’s. Now HE’S a creative genius.