Wheel Art

There was a great turnout for the SED open house last night. Cyclists, techies and families with small kids all lingered to enjoy the delicious food, and to enjoy and bid on the wheel art. We had a blast and want to thank the team at SED Paul Krumrich (founder and the man behind Donkey Label jerseys) and Gretta Fry for including us and for all the support. Thanks to Graphic Systems for contributing the sweet 3M graphics wrap. Also, thanks to yet another awesome, local, bicycle industry player HED for donating the wheels. The auction proceeds were donated to the Full Cycle program in Minneapolis that exposes homeless youth to the magic of the bicycle.

Here are a few photos from the event starting with our design “Color Wheel” which was as much fun to spin as we were hoping it would be.


Fly Wheel by Rachel Roddy (Creative Director at Lee Branding) was a show favorite.


A Hard Day’s Ride by Todd Thyberg (owner of Angel Bomb Design)


UNiTY by freelance artist Susan Montgomery


KISS your Penny-Farthing Goodbye by Teri Harriet


Wendy Ruyle (co-owner 5 by 5 Design)


Synthetic Lifestyle by tcb


Happy kids. Always a good sign.