Local advertising maven Pat Fallon will be featured on MPR’s Midmorning today at 10:00 a.m. (91.1 fm in the Twin Cities or listen online by clicking the blue button in the narrow center column) He’ll be speaking about the future of advertising. If you miss it the podcast should wind up here.
A new film by Doug Pray entitled “Art and Copy” delves into what it means to be a creative thinker in the advertising biz. It’s a pretty funny game we play but I have long recognized the power we have to shape and drive the perspective and direction of our culture. That’s kind of scary until you ask “If not us then who?” Engineers or fast food restaurant franchisees? Politicians? I can’t seem to come up with a field that seems less alarming : ) So, check out the trailer which is pretty fun. Then get back to work – and be careful – what you do may be more impactful than you know. The more you think about that the more you may find yourself looking for opportunities to use your skill to help champion causes that are meaningful to you.