The Activ8 logo needed to clearly demonstrate the unusual spelling of the company name so the number 8 is large, orange and drops below the baseline. But, it also needed to knit those elements together in a way that provided a second layer of meaning tied to the services provided. Anchored in the a and the 8 we created a muscle fiber shape in the negative space between letters.
The next order of business was to design a website that provided a clean and organized place to house the variety of content envisioned. We used speed blur photography of races to convey energy and make an immediate sports/training connection. Several social media channels are streamed to the home page to keep content fresh.