Center for Changing Landscapes
The concentric, orbiting circles of this mark for the Center for Changing Landscapes emphasize the impact large urban planning projects have on all levels of the biosphere and imply the inclusive, public engagement nature of CCL’s process.
We believe an identity should serve the client not the other way around so often create logos in multiple formats in an effort to provide thoughtful versions for as yet unforeseen applications.
Ideas are formalized digitally and through a variety of testing and collaboration with the client one rises to the top and is refined to its final state.
There’s something about the lively, gestural quality of sketches that can be translated to the computer but rarely seems to arise if the idea starts in digital form so we continue to start old school.