HB Fuller Window
While at Periscope Todd helped concept and pitch a campaign for HB Fuller Window. Advertising a product that no one sees and is slightly more expensive than competitors was a solid challenge. Todd paired dramatic photography with lines that emphasized the unexpected value of HB Fuller’s product – the sealant between high-tech windows.
The website had to make good on the brand promise of exceptional customer relations based on personal relationships. Several key audience types would enter the process with different understandings of what they needed and how to order it so the website was conceived to allow customers to build a tailored data sheet starting from any point (e.g.. product category vs. part number).