Vision Care Institute
Surprisingly students do not receive much contact lens training on their way to becoming optometrists. Therefore Johnson & Johnson Vision Care created The Vision Care Institute and while at Colle+McVoy I helped direct the creation of a website to support it.
A completely new website for Johnson and Johnson Vision Care for professional optometrists is an important information and brand experience. jnjvisioncare.com
The site was a significant and complex effort requiring coordination between the internal team, several client divisions, vendors and off shore development.
Electronic Sales Tool
Each new release of the electronic sales tool improved upon the flexible, information rich platform. This included interpreting clinical data and developing a consistent style for info graphics and creating sales scripts in cooperation with leaders in the sales force.