For the Love of Letters

What designer doesn’t love type? Naturally we couldn’t resist the call to participate in Big Table Studio’s ‘For the Love of Letters’ poster show (September 7 – 30, 2012). Prints from the limtied edition of 140 are also available in our shop.


Our design is a play on the iconic optometry (eye exam) chart but the test here is to see with the eyes of a typographer. There are 45 different fonts represented and all there is to go on are the capital “A” and lower case “a” for each. Perfect for lovers of type. Give one to your favorite type nerd and see how they do before you let them know the answers are on the back.


In the digital age the act of actually making something tangible is quite rewarding. From pristine screen to one stained with ink and a full rack of prints drying – very satisfying.


The show was well attended and Typometry has been a hit. We’ve already sent prints as far away as Japan, Puerto Rico, London and New York.