runnin with the law

Runnin with the Law

We just executed step two (delivery) in our evil plot to inject over 400 long sleeve Runnin’ with the Law 5k shirts into the wardrobes of Minnesota runners. In step one we designed a blue and blue on blue design that we hope will flatter even the potentially pallid complexion of midwesterners heading into winter. We hope the fun, dare we say handsome, design will inspire frequent wear long after the race to insure massive spread. The kid size shirts (on black) are super cute so in addition to running clubs and offices we expect that our design will find its way into elementary schools. Think of it, an entire generation will develop a new appreciation for design. They’ll grow up demanding it for every event and BrainstormOverload – in addition to becoming world famous – will achieve its goal of becoming the most powerful design force in the Universe.

The final step (distribution) will happen at race check-in which is at the Lake Harriet band shell and starts at 8:00 a.m. Saturday, October 15th. The race starts at 9:00. Hope to see you there. We’ll be the ones laughing maniacally and photographing the design outbreak.